Kelly Moore vs. Benjamin Moore: Comparing Paint Brands for Your Home

Kelly Moore vs. Benjamin Moore

Kelly Moore vs. Benjamin Moore: Comparing Paint Brands for Your Home


When it comes to painting your home, choosing the right paint brand is essential to achieving a high-quality and long-lasting finish. Two popular contenders in the paint industry are Kelly Moore and Benjamin Moore. Both brands offer a wide range of colors and paint products, but they have distinct qualities that set them apart. In this article, we will compare Kelly Moore and Benjamin Moore, examining their differences, strengths, and considerations, to help you make an informed decision for your next painting project.

1. Company Background and Reputation

1.1 Kelly Moore

Kelly Moore Paint Company was founded in 1946 and has since established itself as a reputable and reliable paint manufacturer. Known for its commitment to quality and customer satisfaction, Kelly Moore offers a comprehensive selection of paints and coatings.

1.2 Benjamin Moore

Benjamin Moore is a well-established paint brand with a history dating back to 1883. The company is renowned for its dedication to color accuracy, innovation, and high-performance paints. Benjamin Moore has a strong presence in the industry and is often favored by professionals and homeowners alike.

2. Color Selection

2.1 Kelly Moore

Kelly Moore offers a broad spectrum of colors, featuring over 1,700 hues in their color collection. Their extensive color palette includes classic shades as well as trending and contemporary options.

2.2 Benjamin Moore

Benjamin Moore is famous for its vast selection of colors, with over 3,500 hues available. The brand’s color portfolio includes a wide range of timeless and modern shades, allowing for ample choices to suit different design preferences.

3. Product Lines and Features

3.1 Kelly Moore

Kelly Moore provides several paint product lines designed to meet various needs. Their product offerings include premium paints with advanced technologies for enhanced durability and coverage.

3.2 Benjamin Moore

Benjamin Moore offers an array of paint product lines, each tailored to specific requirements. From their premium offerings like “Aura” and “Regal Select” to environmentally friendly options like “Natura”, Benjamin Moore provides solutions for different projects and preferences.

4. Performance and Durability

4.1 Kelly Moore

Kelly Moore’s paints are well-regarded for their performance and durability. They offer paints engineered for different surfaces, such as interior walls, exteriors, and specialty surfaces, ensuring long-lasting results.

4.2 Benjamin Moore

Benjamin Moore’s reputation for paint quality and durability is one of its standout features. Their advanced paint technologies, such as “Gennex Color Technology”, provide consistent color and excellent adhesion, resulting in a durable and resilient finish.

5. Environmental Considerations

5.1 Kelly Moore

Kelly Moore is committed to sustainability and offers eco-friendly paint options with low VOC (volatile organic compounds) content. Their eco-conscious products contribute to healthier indoor air quality.

5.2 Benjamin Moore

Benjamin Moore prioritizes environmental responsibility and provides a wide range of low-VOC and zero-VOC paints. They are a recipient of the Green Seal Certification, showcasing their dedication to eco-friendly practices.

6. Price Range

6.1 Kelly Moore

Kelly Moore’s paint prices are generally competitive and offer good value for their quality. Their mid-range and premium paints may have higher prices, but they are often justified by their performance and longevity.

6.2 Benjamin Moore

Benjamin Moore’s paints are positioned in the mid to higher price range. Their premium paints may be more expensive, but they are favored for their quality, color accuracy, and durability.


In conclusion, both Kelly Moore and Benjamin Moore are reputable paint brands with a wide range of color options and paint products.

Choose Kelly Moore if you are looking for a reliable and environmentally conscious paint brand with a diverse color selection and good value for quality paints.

Opt for Benjamin Moore if you prioritize color accuracy, innovative paint technologies, and exceptional performance. Their premium paints are favored by professionals and homeowners seeking long-lasting and beautiful results.

Ultimately, the choice between Kelly Moore and Benjamin Moore will depend on your specific project requirements, budget, and design preferences. Whichever brand you choose, investing in high-quality paint will ensure a beautiful and durable finish for your home.


Are Kelly Moore and Benjamin Moore paints safe to use indoors, especially for bedrooms and living spaces?

Yes, both Kelly Moore and Benjamin Moore offer low-VOC and zero-VOC paint options that are safe to use indoors, including bedrooms and living spaces. These paints contribute to better indoor air quality and are suitable for areas where people spend extended periods.

Which brand offers better color accuracy and a wider range of color options?

Benjamin Moore has a reputation for exceptional color accuracy and offers a broader selection of colors compared to Kelly Moore. With over 3,500 hues available, Benjamin Moore provides ample choices for various design preferences.

Can I use Kelly Moore and Benjamin Moore paints for exterior projects, such as painting the house’s facade?

Yes, both brands offer paints specifically designed for exterior surfaces. These exterior paints are formulated to withstand the elements and provide long-lasting protection and color retention.

Do Kelly Moore and Benjamin Moore offer paint samples to test colors before making a final decision?

Yes, both brands offer paint samples that allow you to test colors on your walls before committing to a full paint job. Testing samples helps ensure that the chosen color complements your space and lighting conditions.

Are Kelly Moore and Benjamin Moore paints easy to apply for DIY projects, or is professional assistance recommended?

Both Kelly Moore and Benjamin Moore paints are formulated for ease of application. DIY enthusiasts can achieve excellent results with proper preparation and application techniques. However, for more complex or extensive projects, professional assistance may be beneficial to ensure a flawless finish.

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